As you drive through town you immediately notice this isn’t your regular small town. It seems like every other business is some sort of outfitter whether it be river rafting tours, mountain bike rentals and tours as well as every other outdoor activity. What may trump them all is the jeep rentals and offroad safari tours. There must be at least five different places that have a fleet of jeeps, usually stock Rubicons so they have lockers, that Joe Blow can walk in off the street rent one and take it out for run. what sets this area apart from any other mountain town is the Red Rocks also known as slick rock.