John Gilchrist Jr.
Photo: dailyspoonfeed
Back in 1972 one of the most famous commercials on American TV aired for the first time. It was so popular that it continued airing for the next 12 years. I’m talking about the “Little Mikey” commercial that was promoting the Life breakfast cereal. Mikey was played by John Gilchrist Jr. and if you ask him about his experience shooting the ad he has very little recollection because he was just three years old at the time.