Behind the Phoenix Legacy The Wallace and Ladmo Show

5. Ladmo Bags

From the show emerged a local meme, still reference by people in Phoenix. For the first decade they aired the show, when kids won prizes, Wallace would invite them to pick a prize on the air. The kids would often balk, unable to decide, slowing down the show. It was McMahon who came up with the Ladmo bags. They would put gifts from the sponsors in the bags, eliminating the decision paralysis. Winning a Ladmo bag, like some sort of ultra-special happy meal, became a thing every kid in Phoenix aspired to achieve. Aim high, Phoenix. 



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